OSHKOSH B'GOSH MATSUYA 1997 GRAPHIC TEE
OSHKOSH B'GOSH MATSUYA 1997 GRAPHIC TEE
In 1997, OshKosh B'Gosh was more than just children’s overalls.
This lightweight cotton tee represents a specific moment in Japanese retail history through its partnership with the Matsuya department store. The graphic utilizes the era’s signature blue and pink color blocks to announce a Takara summer bargain event. While most promotional shirts from this period are lost to time, this example remains in crisp condition with no pilling on the knit.
It is a rare artifact of the global reach of American labels during the height of Japan’s department store culture. The screen print survives without cracking, preserving a niche piece of nineties ephemera for modern collectors.
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This item is vintage and may show normal signs of age, including minor wear, fading, or small imperfections. These characteristics are expected and reflect its history. By purchasing, you acknowledge and accept these conditions as part of the item’s authenticity.
